We see a rise in more conscious buying – buying for life.
GOOGLE TRENDS PRODUCTS 2021 SKIN
Another is MiSMo Body Care that sells body and beauty products for people with highly sensitive skin including rosacea. One brand that restores the confidence of people with vitiligo is Zanderm. So customers with skin conditions and harsh skin problems turn to niche beauty products for treatment and reassurance.
Mass cosmetics are not created for the special needs of some users, they are for the lowest common denominator. Read more: Modern packaging as a marketing channel for beauty brands 5. Refill cosmetic products are also becoming popular because they save on packaging – like by Humankind deodorant.Įven big companies like L’Oreal and Chanel are slowly moving towards sustainable packaging so soon it will be more the outside what matters than the inside. Some alternatives to plastic that are becoming mainstream are: bamboo toothbrushes (compostable), glass skincare jars (recyclable), ocean debris soap containers (upcycled), textile makeup tissues (reusable) and bar shampoos (no packaging needed). Related: Winning customer loyalty when selling beauty products online Beauty products especially are facing increasing demand for less and less harmful packaging since their use cycle is quite short and bottles, jars and brushes soon end up in the landfill. Like it or not, younger generations are much more eco-conscious than their parents so many product categories are rethinking packaging as one of the most harmful to the environment. This will help product use and adoption, possibly increasing customer retention long-term. It’s not just the baking obsession that seems to be trending on Instagram – people are simply realizing they need some new pots and pans if they’re going to cook for the whole family through lockdowns, home schooling and home office.Ī bonus to offer is recipes or cooking classes to help all those who are not skillful. What’s more, now, as people stay at home a lot more and in may places restaurants are off limits, cooking is seeing a spike. They want to set up their homes true to their tastes, not just go out to legacy brands their grandmothers used to have. As millennials, the driving force behind DTC brands, are settling down and building homes, demand for “cool” and modern cookware is up. Great Jones and Equal Parts are just the tip of the iceberg.
GOOGLE TRENDS PRODUCTS 2021 HOW TO
Have an idea? Here’s how to validate your niche. Video tutorials and individual training schedules are here to stay. If you can offer online classes or workout programs, you’ll be golden. Yoga mats and dumbbells are flying off the shelves. Home training equipment like Peloton are seeing unprecedented boom. Lockdowns or not, most people abandoned the gym and the yoga studio, and now work out at home. Ripayon in France, on the other hand, makes ordering family meals easier than picking a few different dishes. Zielony Puzzle, for example, a Polish meal delivery, lets you choose your diet and menu preferences to stick to your eating regime. Healthy meal deliveries are a growing niche too as people working from home – and most probably stuck with kids at home – are still short on time. So any food, drink, baby, and household products are a safe bet for ecommerce. Even old-fashioned skeptics appreciate the convenience and safety now. The pandemic has forced people to start shopping for groceries online. If you have a similar idea, go ahead and launch! 1. The following are niche products that have started a fad of their own and see awesome results in sales. Get deep in growing a DTC brand: DTC brand Academy by Metrilo Examples of niche products that will be seeing great sales in the new year Here, we give you awesome popular products to sell online that are welcomed by customers and change their traditional niches so you get inspired to start working on your idea or push harder and grow your brand if you already have one. The key is building a community around people’s shared interests and how an unusual product fits in the puzzle. They often sell exclusively online and we see how successful they are for two main reasons: good, original products and effective communication with the customer group.
We work with many entrepreneurs who make or have designed/ invented their own improved version of a product to innovate traditional categories like sports gear, food, baby care, personal hygiene and many, many others. Ecommerce brands are able to reach their intended audience regardless of location, which is vital for narrower niches and special products.Įcommerce gives forward-thinking merchants a bigger reach to compensate for a smaller target group, and endless opportunities to educate about a new product. Ecommerce is proving to be the best channel for selling niche products.
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